The Squeasy was designed based on insights from an enquiry into Indian household habits, kitchen tools & processes and potential opportunity areas for Tupperware in the Indian market. I carried out detailed ethnographic research into the demographics of home makers, and the tools they use for cooking in their kitchens. The research also resulted in creation of potential products for Tupperware, specifically designed for India and other emerging markets.
The Squeasy: A salt shaker made for the tropical humid heat of India. Salt, in tropical climates, often clumps and hardens making it very hard to maintain a smooth flow of granules, almost impossible to remove and quite messy. The Squeasy is made of flexible silicone with internal ribbing, which can be crushed and squeezed to break down hardened salt and ensure a smooth flow.