Tupperware

This project was an enquiry into Indian household habits, kitchen tools & processes and potential opportunity areas of intervention for Tupperware. I carried out detailed ethnographic research into the demographics of home makers, and the tools they use for cooking in their kitchens. The research also resulted in creation of potential products for Tupperware, specifically designed for India and other emerging markets. 

The Squeasy: A salt shaker made for the tropical humid heat of India. Salt, in tropical climates, often clumps and hardens making it very hard to maintain a smooth flow of granules, almost impossible to remove and quite messy. The Squeasy is made of flexible silicone with internal ribbing, which can be crushed and squeezed to break down hardened salt and ensure a smooth flow.

 

Year
2011
Role
Ethnographic research
Ideation 
Product Design
Rhino Modelling
Prototyping

Tupperware

This project was an enquiry into Indian household habits, kitchen tools & processes and potential opportunity areas of intervention for Tupperware. I carried out detailed ethnographic research into the demographics of home makers, and the tools they use for cooking in their kitchens. The research also resulted in creation of potential products for Tupperware, specifically designed for India and other emerging markets. 

The Squeasy: A salt shaker made for the tropical humid heat of India. Salt, in tropical climates, often clumps and hardens making it very hard to maintain a smooth flow of granules, almost impossible to remove and quite messy. The Squeasy is made of flexible silicone with internal ribbing, which can be crushed and squeezed to break down hardened salt and ensure a smooth flow.

 

Year
2011
Role
Ethnographic research
Ideation 
Product Design
Rhino Modelling
Prototyping
Breaking Salt

It takes a lot of effort to break down hardened salt, as demonstrated here.

Primary Research

Different areas of interest were determined post research, where the opportunity of containing and maintaining salt was identified as a potential opportunity. Traditional Methods did exist, like using rice grains etc. However the material of the container did not afford enough force to break the salt.

Sketches & Conceptualisation

After the research and identifying potential opportunities, different forms and mechanisms that helped break the salt were explored.

Concept Renders

After form explorations and experimenting with squeezing, I created the first iteration of the Squeasy and its Pepper Mate. This version is more playful, inspired from the trinkets and toys many people keep in their showcases in their living rooms. The final Iteration post feedback from Tupperware. The form is more simplistic, and slender. With no extraneous embellishments. Which reduced cost to manufacturing and overcoming technical complications with materials.

Concept Renders

After form explorations and experimenting with squeezing, I created the first iteration of the Squeasy and its Pepper Mate. This version is more playful, inspired from the trinkets and toys many people keep in their showcases in their living rooms. The final Iteration post feedback from Tupperware. The form is more simplistic, and slender. With no extraneous embellishments. Which reduced cost to manufacturing and overcoming technical complications with materials.

Research Report and Insights

The Scope of the research covered the kitchen habits, India-specific tools and cooking conditions. Numerous interviews were conducted with housewives of different age groups, and “Day-In-The Life-Of” journeys were gathered. Personae of Indian housewives, and their habits in the kitchen were made. A clear trend could be seen, in the comfort level of younger women in adopting modern utensils from traditional ones, and the emergence of a more cosmopolitan cuisine.